Intent

MAD Residency evolved from its SALONs and LABs to integrate art and the humanities more tangibly into the MAD universe. In a world where utilitarianism increasingly overrides other aspects of life, MAD Residency aims to reaffirm the vital role of artists, auteurs, and thinkers in shaping our future — and the very essence of life that makes it beautiful and worth living.

In today’s geopolitically volatile climate — marked by wars, extreme weather events, widening income inequality, the entrenchment of privilege, and the rise of a de-facto surveillance state — the MAD founders felt an urgent need to support voices that challenge misinformation and ignorance, while fostering cultural exchange.

In response, they proposed the idea of a Graphic Novel Residency to the Institut Français en Inde (IFI). In an era where long-form content has been largely replaced by short videos and 160-character texts, graphic novels stand out as a unique medium —capable of reaching wide audiences while conveying rich, contextual narratives of our times.

The MAD Residency aspires to offer its residents the time and space for quiet reflection to work on ongoing or new projects, and an opportunity to connect with the city and people of Bangalore — to bring its voices to life.


About Villa Swagatam

The 2022 Graphic Novel Residency, jointly conducted by the French Institute in India (IFI) and the MAD Salon+Lab, offered a compelling model for immersive cultural exchange, while also prioritizing environmental sustainability through a reduced carbon footprint. Alongside IFI’s previous experience with other creative residencies, this success reinforced its ambition to broaden the scope of its engagement. IFI launched Villa Swagatam — a nationwide initiative encompassing a broader range of artistic disciplines — with a celebratory event in the spring of 2023 at its New Delhi premises.

Villa Swagatam is a dynamic network of residencies designed to foster cultural exchange between France, India and the South Asia region. It spans a wide range of disciplines, with a particular focus on literature as well as arts and crafts. After the resounding success of the first two editions of the programme, Villa Swagatam is proud to launch the third edition - with around thirty residency partners across France, India, Bangladesh and Sri Lanka ! Our residency partners are some of the most distinguished cultural institutions and organisations in the domain of design, crafts and literature across France and South Asia, which provides fertile ground for unique creative collaborations at the intersection of artistic and literary traditions, techniques and perspectives from both regions.

'Swagatam' is the Sanskrit equivalent of the French 'Bienvenue' and reflects our desire to welcome dialogue, collaboration, and exchange. This philosophy is indeed at the core of the French cultural network, which aims to encourage bilateral cooperation. The residency model is particularly appealing as it allows for longer, deeper, and more meaningful collaborations between the literary and artistic traditions of the two regions.

More @ https://www.ifindia.in/villa-swagatam/



Elene USDIN, Paris

MAD Salon+Lab x Institut Français en Inde (IFI) Graphic Novel Residency, November 2022


Elsa MROZIEWICZ, Strasbourg

MAD Salon+Lab x Villa Swagatam Graphic Novel Residency, November 2023


Fabien TOULMÉ, Bordeaux

MAD Salon+Lab x Villa Swagatam Graphic Novel Residency, July-August 2025